Most business owners have an emotional attachment to their logo. After all it’s at the forefront of their organisation and is the first point of recognition for customers and clients. The thought of change can be a daunting prospect so it’s avoided, but this is often at the detriment of the business.
Like a lot of things, logos can date and over a period of time start to look tired in appearance. When that happens, your target market could be turned off and possibly be looking elsewhere. So could it be time for a new logo? More than likely, but what if you’re on a tight budget? What if you fear that your clients and customers won’t recognise you? Maybe the answer is evolution and not revolution. With a few simple tweaks we can breath new life into your logo and best of all it won’t cost you a fortune.
This is what happened to our client SLR Investment Consultants. They wanted to change their name to SLR Wealth Services so we took the opportunity to discuss a new logo, however SLR were reluctant to make any big changes. Our compromise was to refresh the current logo for today’s market. You can see the result for yourself in the short video below.[/vc_column_text][vc_raw_html]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[/vc_raw_html][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
“As a business we changed our name to better reflect our breadth of services. Moo Creative captured this new essence by updating our logo to great effect whilst retaining our core values and as a result we are already experiencing increased interest.”
Lesley Reeves, Director[/vc_column_text][vc_single_image image=”3615″ img_size=”full”][/vc_column][/vc_row]